“One of the new realities of business is the paramount requirement that everyone in an organization must be compassionate and accepting of other people and cultures. That can mean people that speak another language or it can mean embracing someone from a younger generation, people of different genders or races, or someone who has a different sexual preference. It just doesn’t matter.” – ” Chris Zane author of Reinventing the Wheel: the science of creating lifetime customers.
With all the reaction centered around Chick-fil-A’s anti-gay marriage equality statments and business like JC Penny, Home Depot and Target being more inclusive with gay advertising, I thought that this quote was particularly timely. And though some of the language used in the book as it refers to “alternative lifesyles” is archaic, it does has a particularly insightful section on why same-sex customers is good for business.