Earlier this year, Nike, the world’s largest sporting apparel company and an absolute icon in sports, launched a line of shoes and other products meant to promote LGBT equality in sports. The #BeTrue line wasn’t just a marketing ploy from Nike, since it also pledged to donate all proceeds from the shoes and clothing line to the LGBT Sports Coalition, which is fighting to end homophobia in sports by 2016.
In October, that promise came to fruition when Nike donated $200,000 to the coalition. The donation, according to Campus Pride, one of the groups affiliated with the coalition, is the first-ever made to the LGBT Sports Coalition and the largest Nike’s employee network has ever made to an LGBT cause. The funds will go to support all of the projects the coalition has worked on since Nike sponsored the first-ever LGBT Sports Summit at its headquarters in June 2012, the same year it launched the #BeTrue apparel line.
“Today we need more corporations to speak up and take a stand against anti-LGBT bias and bullying in sports,” said Shane Windmeyer, executive director of Campus Pride, said in the release. And I think that’s a key point that Nike’s partnership here is going to drive home.
I hope other companies follow in Nike’s footsteps 🙂