Britain’s Channel 4 Rebrands Logo During Olympics In Support Of Russian Gays

From the blog Joe. My. God.

Britain's Channel 4 Logo in Pride ColorsChannel 4 is to rebrand its on-screen logo with rainbow colours of the gay pride flag – and launch a TV ad campaign called “Gay Mountain” – joining the rising wave of protests about Russia’s anti-gay laws on the eve of the opening of the Sochi Winter Olympics. Channel 4, which has the TV broadcast rights to the Winter Paralympics, joins the growing ranks showing their support for gay athletes and protest against Russia’s anti-gay laws. The broadcaster’s distinctive logo will be rebranded on Friday, the day of the opening ceremony, and the “what’s on next” screens that air between shows will be similarly rainbow-emblazoned for the day.

The promo of support comes with a cute and catchy video.

Read the original blog post

Learn more about the history of the rainbow colors to the gay community

Advertisements
This entry was posted in Television and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s