In March of 2014, Honey Maid; most well-known for their graham crackers, released a series of ads called ‘This is Wholesome.’ The ads showed a variety of families: gay parents, single parents, families of color, families of ethnicity. See the 30 second compilation below and the gay-inclusive ad.
As often happens with inclusive advertising, the hate commentary was unleashed. Typically, in this type of situation, we’d see the advertisers sending out some boilerplate language about dignity, respect and diverse opinions. Honey Maid took a much bolder step. They addressed the controversy directly with a follow up ad.
And this is what makes this post a why it gets better. Creating advertising that shows the diversity of families, including families head by gay households is a good step forward. Pushing back on the haters with a message that doesn’t dilute the previous effort is a giant leap. We’ve just made one big stride with this response, and hopefully, other advertisers will take note and follow suit.
Why It Gets Better is a series of postings showing, real-time, concrete, tangible ways that life is getting better for LGBT people.